A Guide for Plumbing Marketing Ideas
Plumbing Marketing Ideas – How to Make More Profit WITHOUT Getting More Customers
BEFORE you start spending more money on Google ads, you need to make sure you are maximising the value of each customer.
You have already done the hard work of acquiring a customer, now is the time to maximise the lifetime value (LTV) of each customer.
Every plumbing business is sitting on a Goldmine of happy customers who would gladly do more business with you, but you have simply lost touch.
How Do You Maximise the LTV of a Customer and Increase Your Profit?
You can do this by increasing the £pound value of each transaction by using upsells or cross-sells, or by increasing the frequency that a customer buys from you by making sure that you are following up.
“The fortune is in the follow up”
There are many cost effective and trackable ways to follow up and bring customers back to your business - from email newsletters, to SMS / text / WhatsApp campaigns, to retargeting ads – each of these can be utilised to make sure your maximizing each customer opportunity.
Quick Examples
You do a job to fix an emergency leak for a new customer:
Are you following up with the customer? Are you sending a series of emails to nurture the relationship and let them know about your other services for future sales?
Do you have certain times of the year when you are quiet?
Are you sending special offers, for example a new boiler in the summer – this could be email or SMS campaigns.
What about your regular yearly services?
Are you automatically sending SMS/text and email reminders to customers when a boiler is due for a service or are you just waiting for a customer to chase you?
SMS Campaigns are Powerful
Did you know? SMS text campaigns have a 98% open rate in comparison to 20% with emails!
90% of people open a SMS text within 3 minutes of receiving it.
Resell Marketing System
Resell is the second R of the foundation Marketing System from the Plumbers Marketing Toolbox.
We build Email and SMS follow up campaigns for your plumbing customers to help you maximise the LTV of your customers.
The whole aim is to keep the customers coming back to you to purchase and you are the first plumber they think of when they need plumbing services.
Every response from a customer is tracked in the Plumbers Marketing Toolbox system, so every opportunity is maximised to make a sale and can be easily monitored and followed up by you or your team.
When you layer the Resell System with the Reputation System this is a powerful marketing combination that will outperform all of your competitors.
It enables you to respond to every enquiry within 1-5 minutes
Automatically capture new customer reviews
Boosts your Google Business Profile
Increases your local SEO rankings (over time)
Increases new customer enquiries
And maximises the lifetime value of each customer
Beat Your Competitors
Layering the Resell and Reputation Systems together maximises the profit of your business, makes it as efficient as possible with your marketing and gives you step by step consistent growth each month that will continue to grow for years.
Your competitors will not be able to keep up.
Take Action Today
CLICK BELOW TO START GROWING YOUR BUSINESS TODAY!
Written by: Lee Sykes
Lee has 20 years experience in online business and marketing and enjoys helping plumbing companies grow to their full potential.
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